Rebranding – Casa Vera Cruz
Within the scope of its activities, Casa Vera Cruz provides different support services, services and projects aimed at combating various forms of poverty and social exclusion, initially for the community of Vera Cruz, Aveiro, and later, working in a broader sense, developing other support services for families and the community in favor of development, sustainability, social responsibility and patronage. With its fiftieth anniversary coming up, the institution wanted to update not only its image but also all of its communication, in order to better identify its services and values and to distinguish itself from other organizations that provide other community support services. It also wants to give it a more modern look and adapt it to the new digital platforms.