Branding Osteria di Tutti

Pull up a chair and sit at the table.

Osteria di Tutti is made up of people who have made history, of celebrations, memories and dialogues. They are the new chapter in that old story of affection, with flavors that transport, embrace and are capable of transforming the world with such kindness and generosity. They are the meeting between the past and the present.

It’s like going to your grandparents’ house for Sunday lunch, it’s a welcoming place where you can be genuine. That’s where love is the main ingredient. Osteria di Tutti is the revolution of tradition, with a new truth that embraces a life with more respect and equality. His cuisine conveys this feeling through its flavors, combining traditional Italian cooking with the innovation of veganism.

A cuisine designed to harness the true power of plants in a 100% vegan diet.

Client

Natz Agency
Branding

Visual Identity, Brand Strategy
Tags

Food, Vegan Food

We took inspiration from Italian tableware and Renaissance art to shape the logo, adorned with a simple pattern and some floral motifs. The hands that wrap around him symbolize touch, the heritage of ancestors, human presence, embrace and involvement.

They also give the idea of the dish being served or even rotated, to make it easier to take another slice of pizza.

O
Lettering
with a classic look but some contemporary details completes the composition in a meeting between the past and the present.