Branding CoreAngels
The CoreAngels Network is a global network of Business Angels (I bet you didn’t see that one coming) focused on supporting and investing in the creation and growth of promising business ideas and startups and, at the same time, providing an experience of contribution and belonging to the Business Angels themselves.
Above all, the brand had to convey an image of great professionalism and corporatism (since we are talking about investments and considerable amounts of money), a lot of accumulated experience, leadership, commitment and purpose.
The brand had to be prepared to support many sub-brands for each division of the network that was created, depending on the geographical area or business area.
We created a simple composition using the circular shape (O) to represent CORE and added the halo at the top ( – ) for the direct association with angels. All in a very minimalist approach so that it could easily be related to something as serious as business and investments. The sober, modern look featured dark grey, copper and lots of white in very, very spaced-out compositions.