Branding Design June 3, 2022

Branding CoreAngels

The CoreAngels Network is a global network of Business Angels (I bet you didn’t see that one coming) focused on supporting and investing in the creation and growth of promising business ideas and startups and, at the same time, providing an experience of contribution and belonging to the Business Angels themselves.
Above all, the brand had to convey an image of great professionalism and corporatism (since we are talking about investments and considerable amounts of money), a lot of accumulated experience, leadership, commitment and purpose.
The brand had to be prepared to support many sub-brands for each division of the network that was created, depending on the geographical area or business area.

We created a simple composition using the circular shape (O) to represent CORE and added the halo at the top ( – ) for the direct association with angels. All in a very minimalist approach so that it could easily be related to something as serious as business and investments. The sober, modern look featured dark grey, copper and lots of white in very, very spaced-out compositions.

Welcome to the
CORE experience

01. The Symbol

In this case, since the symbol is merged with the lettering, it represents, at first glance and in a very simple way, the focus of the brand, which is the Business Angel entrepreneur, and the way of acting, which is investment and the union of the group/s.

These are represented by the circle and the halo through a minimalist approach.

The idea of a network
of professionals

02. The logo

The Logo is versatile so that it can represent the global brand and all associated sub-brands without changing the basic structure.

In order to accommodate an indefinite number of sub-brands, reinforce the visual identity and the idea of a professional, organized network with a clear common goal, we need a logo structure that doesn’t change with these sub-brands and in which only a few differentiating details stand out.

A network
of investors

03. Sub-brands

The sub-brands, all within the CORE universe but distinct from each other, will be identified by the highlighted word.

The font or proportion of the word in relation to the other elements of the logo cannot be changed.

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